Shouldered AI / For wedding planners
You be the wedding planner. We shoulder the rest.
Every couple deserves your full attention, and every vendor needs a reply. Shouldered gives your planning business an HQ that answers inquiries, tracks vendor timelines and payment dates, and keeps every couple informed, so the big day runs as beautifully as you planned it.
"Inquiries come in on weekends while I'm running a wedding."
Tabitha at the Service Desk answers new couples right away with your packages and books a consult.
"Vendor deadlines across ten weddings make my head spin."
Nehemiah at the Operations Desk tracks every vendor contract, deposit and deadline for every wedding, and reminds the right people.
"Couples email the same questions over and over."
Tabitha at the Service Desk answers common questions and sends timeline updates, so couples feel looked after.
"I forget to ask for reviews after the wedding."
Silas at the Marketing Desk thanks the couple, asks for a review and shares the best moments with their okay.
Simon and seven desks of Heroes, working for wedding planners.
Gives you a morning brief on every wedding: what is due, who needs a reply and what needs your decision.
Follows up with every inquiry and consult, and stays in touch with venues and vendors who send referrals.
Shares real weddings with the couple's approval, asks for reviews and keeps your portfolio fresh.
Answers couple and vendor questions, sends timeline updates and handles RSVP reminders.
Sends your invoices, tracks client payment schedules and vendor deposits, and prepares records for your accountant.
Builds and tracks each wedding's timeline, vendor list, contracts and day-of schedule.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
It's Saturday and you are running a 200-guest wedding. Meanwhile Customer service answers three new inquiries and books two consults for next week. Nehemiah at the Operations Desk reminds the florist and caterer for next month's wedding about final counts. Monday morning, Simon tells you both consults are confirmed, one couple's final payment came in, and the photographer for June still needs a signed contract.
An illustration, not a promised result.
Start
Start with Hero seats for you and your coordinators, then add HQ Small at $750 a month paid for the year for inquiries, vendor timelines and payments.
Grow
As you take on more weddings or add coordinators, move to Medium, so you can plan more weddings without more paperwork.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
How does it help my coordinators?
It handles the reminders, follow-ups and paperwork so your coordinators can focus on couples and the day itself.
Can it handle destination weddings?
Yes. It tracks vendors, travel dates and payments wherever the wedding is.
Will vendors and couples know it's AI?
You decide how it introduces itself, and you can approve messages before they go out.
When can I start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open today.
What if it doesn't help?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan. Tell us by month five.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com