Shouldered AI / For travel agents and travel advisors
You be the travel agent. We shoulder the rest.
You plan trips people remember for the rest of their lives. Shouldered gives your agency an HQ that answers inquiries, tracks every deposit and final payment date, sends documents and follows up before and after each trip.
"Final payment dates sneak up on me."
Matthew at the Finance Desk tracks every deposit and final payment date and reminds clients well before the deadline.
"I spend hours answering 'What should I pack?'"
Tabitha at the Service Desk answers common pre-trip questions and sends documents and itineraries on time.
"Commissions go unpaid and I lose track."
Matthew at the Finance Desk tracks commissions owed by supplier and flags anything late.
"Past clients book their next trip somewhere else."
Lydia at the Sales Desk checks in after every trip and reaches out when it is time to plan the next one.
Simon and seven desks of Heroes, working for travel agents.
Tells you each morning who travels this week, what payments are due and which quotes need your touch.
Follows up on every quote, welcomes travelers home and reaches out before anniversaries and school breaks.
Shares destination stories and group trip invites, and asks returning travelers for reviews.
Answers pre-trip questions, sends documents and checks in while clients travel.
Tracks deposits, final payments and commissions, and prepares records for your accountant.
Keeps a calendar of every trip, passport and travel document date, and sends reminders.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
You start the day building a honeymoon itinerary. Meanwhile Finance reminds a family of six their cruise final payment is due in ten days, and Operations notices a client's passport expires too soon for next spring's trip. Tabitha at the Service Desk sends travel documents to a couple flying Friday. At day's end, Simon tells you two quotes were accepted, one commission is overdue, and three travelers just landed home happy.
An illustration, not a promised result.
Start
Start with a Hero seat for $25 a month. Agencies with a team add HQ Small at $750 a month paid for the year (Founding price $500, first 50 companies only) for inquiries, payment tracking and follow-ups.
Grow
As you add advisors, give each a seat, or move to Medium, so you can book more trips without more admin.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
I'm a home-based advisor with a host agency. Is this for me?
Yes. Start with a Hero for your clients and calendar, and add HQ as your book grows.
Does it book travel for me?
No. You plan and book. It handles the follow-ups, reminders, documents and payment tracking around each trip.
Are client passports and details kept private?
Yes. Your private data stays in your own system.
When can I start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open today.
What if it doesn't help?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan. Tell us by month five.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com