Shouldered AI / For innkeepers, B and Bs and small hotels
You be the innkeeper. We shoulder the rest.
Hospitality is in how you greet a guest at the door. Shouldered handles the messages, bookings, reviews and schedules behind it, so you can be the host your guests remember.
"Guests message at all hours."
Tabitha at the Service Desk answers questions about check in, parking and breakfast right away and passes the personal ones to you.
"Reviews need replies and I fall behind."
Tabitha at the Service Desk drafts warm, honest replies for every review.
"Housekeeping changes with every booking."
Barnabas at the People Desk updates the housekeeping schedule as bookings come and go.
"Our slow season is too slow."
Silas at the Marketing Desk invites past guests back with offers for the quiet weeks.
Simon and seven desks of Heroes, working for innkeepers.
Answers guest messages, sends arrival details, and replies to reviews.
Follows up on group, wedding and event inquiries.
Emails past guests, posts seasonal offers, and asks for reviews.
Schedules housekeeping and front desk staff, and posts jobs.
Pays supplier bills, tracks deposits, and keeps the books ready.
Orders linens and breakfast supplies, and tracks maintenance and license renewals.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Simon's note: four arrivals today, all with directions and check in details. Last weekend's reviews have replies, and a family reunion asked about booking the whole inn in June. Housekeeping is scheduled around a late checkout. You spend the morning making breakfast and talking with your guests.
An illustration, not a promised result.
Start
Start with a Hero for each person at $25 a seat, and the Small HQ (up to 5 seats, 80 hours a month) at $750 a month paid for the year, with a $1,000 onboarding fee once.
Grow
Adding rooms or a second property? Move to Medium for up to 20 seats, at $1,875 a month paid for the year (Founding price: $1,250, first 50 companies only), with $2,000 onboarding once.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Does it work with my booking system?
It works with your email, calendar and tools you already use. Your data stays in your own system.
Will it sound like us?
It learns your voice and your inn's way of welcoming guests.
What does this mean for my front desk?
More time with guests. It takes the admin so your team can spend more time with guests.
What if it does not help?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
When can I start?
The Hero is available now. HQ launches in December 2026, and the founding list is open today.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com