Shouldered AI  /  Partners  /  For coaches

HQ does the work. Your coach guides the people.

Your clients get their work done between sessions, and you get the credit for the results. Shouldered HQ carries the admin for each business you coach. You keep the coaching.

What you get

A partner seat, not a sales job.

Free seat

A free Hero seat for you.

Coach view

See each client's scorecard, open tasks and wins. Only with the client's written consent, which they can take back at any time. Never their private files or customer data. Being built now.

Co-branded onboarding

Each client is set up as “Set up by [your name], powered by Shouldered.”

Your share

20% of plan fees for 24 months on each client you bring.

Your client

The client signs with Shouldered. If you part ways, the client stays on HQ.

Who can join

Coaches with 5 or more paying business clients that have employees.

Works with your system

Bring the system you already use.

HQ runs the Shouldered Way by default. It also supports companies that run on EOS®, Scaling Up and OKRs. The Shouldered Way is our own program. We never call it EOS.

Already have a coach? HQ works alongside them. HQ does the work. Your coach guides the people.

Fees, in the open

You bill your own sessions.

You charge your clients directly for your coaching, at your own prices. Your clients pay Shouldered directly for HQ at the standard price: Small is $750 a month paid for the year, or $1,100 month to month.

You never mark up HQ. You never charge for onboarding or anything HQ already includes. You tell your clients that you earn a commission from Shouldered. Our six-month guarantee covers HQ only, never coaching fees.

Questions coaches ask

Straight answers.

Will Shouldered replace my coaching?

No. HQ does the work. Your coach guides the people. We never pitch HQ as a replacement for a coach.

Does it work with EOS®?

Yes. HQ runs the Shouldered Way by default and also supports companies that run on EOS®, Scaling Up or OKRs. Our program is the Shouldered Way, not EOS.

What can I see in a client's HQ?

Only what the client agrees to in writing: their scorecard, open tasks and wins. They can take that consent back at any time. You never see private files or customer data.

What if a client and I part ways?

The client signs with Shouldered, so their HQ keeps running.

Can I put my own brand on it?

Onboarding is co-branded: set up by you, powered by Shouldered. Full white-label comes in a later phase.

How am I paid?

20% of plan fees for 24 months on each client you bring. You disclose the commission to your clients and give us a W-9.

EOS® is a registered trademark of EOS Worldwide, LLC. Shouldered is not affiliated with or endorsed by EOS Worldwide.

Support

Technical problems: Kristof and his team. Everything else: Joshua.