Shouldered AI / For stylists and salon owners
You be the stylist. We shoulder the rest.
Color is processing, a client is in the chair, and three people are messaging to book. Shouldered gives your salon an HQ that answers, books, reminds and rebooks, so you can give every client your full attention.
"I can't answer DMs with foils in my hands."
Tabitha at the Service Desk answers chat, email, texts and DMs, texts back every missed call, books the right service and length of time, and sends confirmations.
"Clients forget to rebook."
Silas at the Marketing Desk reaches out when it is time for their next color or cut, with a link to your open times.
"Late cancellations wreck my day."
Nehemiah at the Operations Desk sends reminders, applies your cancellation policy kindly and offers open slots to your waitlist.
"Booth rent and product orders are a mess."
Matthew at the Finance Desk tracks booth rent and product sales, and Operations keeps an eye on stock so you reorder in time.
Simon and seven desks of Heroes, working for stylists.
Follows up on bridal inquiries and new clients, and offers add-on services at the right time.
Posts before-and-afters, asks for reviews and sends rebooking reminders by service.
Answers questions about services, pricing and consults, and books the right amount of chair time. Answering calls by voice is coming soon; until then calls ring through to your team, and every missed call gets a text back.
Tracks booth rent, commissions and product sales, and prepares records for your accountant.
Runs the schedule, sends reminders, manages the waitlist and tracks product inventory and license renewals.
Posts openings for stylists and assistants and keeps onboarding paperwork organized.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Your first client sits down at 9 for a full highlight. While it processes, Customer service books a bridal trial and two cuts from Instagram. Silas at the Marketing Desk sends rebooking notes to clients who are six weeks out from their last color. At the end of the day, Simon tells you tomorrow is fully booked, booth rent is in from everyone but one, and you are low on your go-to toner.
An illustration, not a promised result.
Start
Start with Hero seats for the stylists who want them, then add HQ Small at $750 a month paid for the year for booking, rebooking, reminders and booth rent.
Grow
Add stylists as seats, or move to Medium as the salon grows past five chairs, so your next hire is for the chair, not the front desk paperwork.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
What does my front desk do then?
More of what clients love. It takes the repetitive messages and reminders so your front desk can focus on the clients standing in front of them.
Can it book services that take different amounts of time?
Yes. It learns your menu and books the right chair time for each service.
Do booth renters need their own seat?
A renter can have their own Hero for their book of clients, while the salon HQ runs the shared work.
When can my salon start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open today.
Is there a guarantee?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan. Tell us by month five if it is not on track.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com