Shouldered AI / For painters and painting contractors
You be the painter. We shoulder the rest.
Interiors, exteriors, cabinets, commercial repaints. Shouldered gives your painting company one HQ that books estimates, follows up on quotes, plans crews around the weather and sends the invoice the day the tape comes off. You make it look new. We shoulder the rest.
"I give estimates and hear nothing."
Lydia at the Sales Desk follows up on every quote and answers questions about prep, colors and timing.
"Weather wrecks the exterior schedule."
Nehemiah at the Operations Desk moves crews inside on wet days and tells every customer the new date.
"Color choices drag on forever."
Tabitha at the Service Desk sends reminders and samples info so colors are picked before the crew arrives.
"Final payment always lags."
Matthew at the Finance Desk sends the final invoice the day you finish and chases it until it clears.
Simon and seven desks of Heroes, working for painters.
Each morning tells you crew assignments, quotes waiting and money owed.
Confirms start dates, collects color choices and handles touch-up requests.
Books estimates, follows up on quotes and asks happy customers for referrals.
Takes deposits, sends final invoices and chases late payers.
Schedules crews around weather, orders paint and tracks insurance certificates for commercial jobs.
Shares before-and-after photos and collects reviews.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Rain is coming Thursday. HQ moved the Smith exterior to next week and pulled the Lee interior forward, and both families already know. Three quotes got follow-ups and one booked. Yesterday's finished job was invoiced at 4 pm and paid by 9.
An illustration, not a promised result.
Start
Most painting companies start on Small: up to 5 seats and 80 hours a month, $750 a month paid for the year (Founding price: $500, first 50 companies only), plus $1,000 onboarding once.
Grow
As crews grow, move to Medium at $1,875 a month paid for the year, or add hours at $12.50 each in the busy season.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Can it write my estimates?
It prepares quotes from your price sheet and notes, and you approve them before they go out.
Does it work with my current tools?
We connect it during onboarding. Your customer list, job history and numbers stay in your own system. We work inside it, we do not take it.
Is the Hero available now?
Yes. The Hero is $25 a seat a month (Founding price $20). HQ launches in December 2026.
How long does it take to get going?
You can try a 7 day trial environment set up for your trade. Onboarding is one 1-hour call. Setup takes up to 30 days, results can show in months 2 and 3, and it runs smoothly by month 6.
What if it does not help my business?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com