Shouldered AI / For musicians, bands and recording studios
You be the musician. We shoulder the rest.
The music is the job. The emails, the booking threads and the unpaid gig fees are what wear you down. Shouldered gives your band or studio an HQ that handles the business side, so you can spend your hours writing, rehearsing and recording.
"I lose gigs because I answer emails too late."
Tabitha at the Service Desk replies to booking inquiries right away with your rates and open dates, and holds the date until you confirm.
"The venue still owes us for last month."
Matthew at the Finance Desk sends the invoice after the show and follows up until the guarantee or door split is paid.
"Studio sessions keep double booking."
Nehemiah at the Operations Desk keeps one calendar for rooms and engineers, sends confirmations and reminders, and collects deposits up front.
"I know I should email fans, but I never do."
Silas at the Marketing Desk writes show announcements, release posts and newsletters in your voice and sends them on time.
Simon and seven desks of Heroes, working for musicians.
Tells you each morning what is booked, what is owed, and what needs your answer.
Follows up with venues, festivals, private event clients and studio leads so open dates turn into booked dates.
Plans release and tour announcements, posts on schedule, and keeps your fan list growing.
Answers booking and session inquiries, sends your rider or studio rates, and confirms details.
Invoices venues and clients, tracks deposits and splits, and prepares numbers for your accountant.
Manages the calendar for shows, rehearsals and sessions, and sends advance sheets and load-in times.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
You are in the studio by noon, phone on silent. Tabitha at the Service Desk answers a wedding inquiry with your rates and pencils in the date. Matthew at the Finance Desk notices Saturday's venue has not paid and sends a polite reminder with the invoice attached. After the session, Simon tells you the wedding deposit came in, Friday's load-in time is confirmed, and the release post is ready for your okay.
An illustration, not a promised result.
Start
Start with a Hero seat for each band member or engineer, then add HQ Small at $750 a month paid for the year for bookings, invoices and fan outreach.
Grow
As you add rooms, engineers or tour dates, move to Medium for more seats and hours, and keep the business growing without more admin.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
I'm a solo artist. Is this too much for me?
Start with a Hero for $25 a month. Add HQ when bookings and invoices start taking real time.
Will it sound like me when it emails venues and fans?
Your Hero and HQ learn how you work and how you write, and you approve anything you want to see first.
Does it handle royalties or contracts?
It tracks statements and deadlines and keeps contracts organized. Deborah at the Legal Desk and financial decisions stay with you and your advisers.
When does it start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open today.
What does it cost to try?
There is a 7 day trial environment set up for your trade. The Hero is month to month with no onboarding fee.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com