Shouldered AI / For jewelers and jewelry stores
You be the jeweler. We shoulder the rest.
Your clients trust you with their most important moments. Shouldered keeps every custom order, repair and follow up on track, so you can give them your full attention at the bench and the counter.
"Where is that ring repair?"
Nehemiah at the Operations Desk tracks every repair from drop off to pickup and tells the client when it is ready.
"Custom orders take a dozen emails each."
Tabitha at the Service Desk handles the back and forth, keeps the details in one place, and books design appointments.
"Anniversaries come and go without a word from us."
Silas at the Marketing Desk remembers your clients' dates and sends a thoughtful note.
"Deposits and balances get messy."
Matthew at the Finance Desk tracks deposits, sends balance invoices, and follows up.
Simon and seven desks of Heroes, working for jewelers.
Books design and appraisal appointments and keeps clients updated.
Tracks repairs, custom orders and vendor deliveries.
Collects deposits, sends invoices, and keeps the books ready for your accountant.
Sends anniversary and holiday notes, and posts new pieces.
Follows up with clients who asked about a piece but did not buy yet.
Tracks insurance and license renewal dates for your review.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Simon tells you the Hendersons' ring resize is ready, and they have a pickup time. A couple who visited last week has a follow up and a design appointment Thursday. Three repair clients got updates without calling. You spend the afternoon setting stones.
An illustration, not a promised result.
Start
Start with a Hero for each person at $25 a seat, and the Small HQ (up to 5 seats, 80 hours a month) at $750 a month paid for the year, with a $1,000 onboarding fee once.
Grow
Adding a second case, a second store or a designer? Grow seats and hours as you go.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Is our client information private?
Your private data stays in your own system.
Will it handle appraisals?
It schedules appraisals and tracks them. The appraisal itself is yours.
Can it follow up without being pushy?
Yes. It writes in your voice and your tone, and you set how often.
What if it does not help?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
When can I start?
The Hero is available now. HQ launches in December 2026, and the founding list is open today.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com