Shouldered AI / For franchisors and multi-location owners
You be the franchise owner. We shoulder the rest.
Every location runs a little differently, and the paperwork piles up at each one. Shouldered gives every location an HQ on the same system, so you run ten locations or 500 the same way.
"Every location does it their own way."
Each location gets an HQ on the same system, so scheduling, invoices and reports follow one routine.
"My franchisees are great operators and hate the paperwork."
The admin is Shouldered at each location, so owners spend their day with customers and their crew.
"I can't see how each location is really doing."
Admin hours, how fast each location gets paid and revenue show up in one view, any day you want them.
"Opening the next location means rebuilding everything."
A new location gets an HQ on day one and runs like the others from the start.
Simon and seven desks of Heroes, working for franchises.
Gives the franchisor one view of every location and flags which owners could use a call.
Answers chat, email and text for each location, texts back every missed call and books customers in. Answering calls by voice is coming soon; until then calls ring through to your team, and every missed call gets a text back.
Keeps schedules, supplier orders and opening checklists the same across locations.
Sends invoices, chases late payers and prepares royalty reports for review.
Posts jobs, schedules interviews and keeps new hire paperwork moving at each location.
Runs local reviews and promotions for each location inside the brand's guidelines.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Saturday, the busiest day at all twelve locations. Every message gets answered, every missed call gets a text back, bookings land in the right calendar, and review requests go out after each visit. On Monday, Simon shows you the week across every location in one view. The owner who was falling behind on invoices is caught up, and nobody had to ask.
An illustration, not a promised result.
Start
Start with the franchisor or the owner's office: an HQ from $750 a month for Small (Founding price: $500, first 50 companies only). Your own reporting, franchise sales follow up and admin get handled first.
Grow
Then each location can have an HQ of its own from $750 a month (Founding price: $500, first 50 companies only). Buy 10, get the 11th free.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Does it work if each franchisee owns their own business?
Yes. Each location's private data stays in its own system, and the franchisor sees the numbers owners agree to share.
Can it follow our brand standards?
Yes. Each HQ learns your routines and uses your brand guidelines for what it sends.
Will my franchisees need training?
Very little. If they can read an email, they can use it, and HQ starts the work itself.
When can we start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open now.
How does pricing work for many locations?
The head office runs on it first, then each location is $750 a month paid for the year (Founding price: $500, first 50 companies only). Buy 10, get the 11th free.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com