Shouldered AI / For daycare and child care center owners
You be the daycare owner. We shoulder the rest.
Your days are full of little ones, and your nights are full of paperwork. Shouldered gives your daycare an HQ that books tours, tracks enrollment and immunization forms, collects tuition and keeps staff schedules covered.
"Parents call for tours while I'm in the classroom."
Tabitha at the Service Desk answers chat, email and text, texts back every missed call, books tours and keeps your waitlist in order.
"Weekly tuition is always behind."
Matthew at the Finance Desk sends tuition invoices on schedule, follows up kindly and tracks subsidies and payment plans.
"Forms and records expire before I notice."
Nehemiah at the Operations Desk tracks enrollment forms, immunization records and license renewal dates, and reminds families and staff before anything lapses.
"When a teacher calls out, my morning falls apart."
Barnabas at the People Desk keeps the staff schedule and reaches out to your fill-in list to cover the shift.
Simon and seven desks of Heroes, working for daycares.
Follows up with families who toured, manages the waitlist and lets families know when a spot opens.
Shares center news and photos you approve, and asks happy families for reviews.
Answers parent questions on hours, closures and policies, and books tours. Answering calls by voice is coming soon; until then calls ring through to your team, and every missed call gets a text back.
Sends tuition invoices, follows up on late payments, tracks subsidies and prepares records for your accountant.
Tracks enrollment files, immunization records, ratios and license and inspection dates.
Keeps staff schedules covered, posts openings and tracks staff training and background check dates.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Drop-off starts at 7. A teacher texts that she is sick, and HR has a fill-in confirmed before the toddler room opens. While you are with the children, Customer service books two tours and Finance sends weekly tuition. At nap time, Simon tells you one family's immunization form expires next month, tuition is in from all but two, and a spot in the infant room just opened for the first family on the waitlist.
An illustration, not a promised result.
Start
Start with Hero seats for your director and lead teachers, then add HQ Small at $750 a month paid for the year, or Medium at $1,875 for a larger staff.
Grow
As you add classrooms or a second center, move to Medium or a custom plan, so your next hire is a caregiver, not more office paperwork.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Are children's records kept private?
Yes. Your private data, including children's and family records, stays in your own system.
Does it handle licensing requirements?
It tracks dates, forms and renewals and reminds you before they are due. Compliance decisions stay with you and your licensing advisers.
Will it talk to parents about their child's day?
Day-to-day updates about each child stay with your teachers. It handles tours, tuition, forms and general questions.
When can my center start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open today.
What if it doesn't help?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan. Tell us by month five.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com