Shouldered AI / For barbers and barbershop owners
You be the barber. We shoulder the rest.
Your hands are busy all day, so the phone rings and the DMs pile up. Shouldered gives your shop an HQ that books the chair, reminds clients, tracks chair rent and asks for reviews, so the only thing you hold is the clippers.
"I can't pick up the phone mid-fade."
Tabitha at the Service Desk answers chat, email, texts and DMs, texts back every missed call, books the right barber and sends a confirmation.
"No-shows cost me every week."
Nehemiah at the Operations Desk sends reminders before each appointment and fills cancellations from your waitlist.
"Chair rent is always a conversation."
Matthew at the Finance Desk sends chair rent reminders on schedule and tracks who has paid, so you don't have to bring it up.
"Regulars drift away and I don't notice."
Silas at the Marketing Desk checks in with clients who haven't been in for a while and invites them back.
Simon and seven desks of Heroes, working for barbers.
Follows up with walk-ins and first-timers so they rebook, and reaches out about events, weddings and group cuts.
Posts fresh cuts, asks happy clients for reviews and keeps your hours and booking link current.
Answers questions about prices, wait times and which barber is in, and books the chair. Answering calls by voice is coming soon; until then calls ring through to your team, and every missed call gets a text back.
Tracks chair rent, product sales and payouts, and prepares records for your accountant.
Runs the schedule, sends reminders, fills cancellations and tracks license renewal dates.
Posts openings when a chair frees up and keeps barber paperwork organized.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
The shop opens at 9 and you are booked solid. While you cut, Customer service books four appointments from DMs and Operations fills a 2 pm cancellation from the waitlist. Matthew at the Finance Desk reminds two barbers that chair rent is due Friday. At close, Simon tells you the day ran full, three new reviews came in, and a regular you haven't seen in six weeks just rebooked.
An illustration, not a promised result.
Start
Start with Hero seats for the barbers who want them, then add HQ Small at $750 a month paid for the year for booking, reminders, chair rent and reviews.
Grow
Add chairs and barbers as seats, or move to Medium when you open a second shop, so you can grow without more admin.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Does it work with my booking app?
It works alongside the tools you already use. We set it up for your shop during onboarding.
Can it handle walk-ins?
It can post wait times, keep a waitlist and let people know when a chair is open.
What about booth renters who run their own book?
Each renter can have their own Hero seat for their clients, while the shop HQ handles chair rent and the shared schedule.
When can my shop start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open today.
What if it doesn't help the shop?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan. Tell us by month five.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com