Shouldered AI / For auto detailers, shop and mobile
You be the detailer. We shoulder the rest.
Interiors, paint correction, ceramic coatings, mobile washes. Shouldered gives your detailing business one HQ that books the jobs, confirms the address, sells the upkeep packages and takes payment. You make it gleam. We shoulder the rest.
"I lose bookings while my hands are wet."
Tabitha at the Service Desk answers every message and books the job.
"Mobile customers forget I'm coming."
Tabitha at the Service Desk confirms the day before with the address and what you need.
"Coating customers never come back for upkeep."
Lydia at the Sales Desk books the maintenance washes and annual checks.
"I need more reviews."
Silas at the Marketing Desk asks after every job and answers every review.
Simon and seven desks of Heroes, working for auto detailers.
Each morning tells you today's jobs and money owed.
Books details, confirms mobile visits and answers 'what's included'.
Sells packages and coating upkeep plans and follows up on quotes.
Takes deposits for big jobs, invoices and tracks payments.
Plans your route and tracks supplies.
Shares before-and-after photos and collects reviews.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
You are mid paint correction when four messages come in. HQ books two, quotes a fleet of work vans and confirms tomorrow's mobile stops. Last month's coating customers get their upkeep reminders.
An illustration, not a promised result.
Start
Most detailers start on Small: up to 5 seats and 80 hours a month, $750 a month paid for the year (Founding price: $500, first 50 companies only), plus $1,000 onboarding once. Solo detailers can start with the Hero at $25 a month.
Grow
As you add vans or bays, add hours at $12.50 each or move to Medium.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
I'm solo. Is HQ too much?
Start with the Hero at $25 a month today. Add HQ when you are ready; it launches in December 2026.
Does it work with my booking app?
We connect it during onboarding. Your customer list, job history and numbers stay in your own system. We work inside it, we do not take it.
Can it handle fleet clients?
Yes. It schedules fleet washes and bills the account monthly.
How long does it take to get going?
You can try a 7 day trial environment set up for your trade. Onboarding is one 1-hour call. Setup takes up to 30 days, results can show in months 2 and 3, and it runs smoothly by month 6.
What if it does not help my business?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com