Shouldered AI / For accelerators, incubators and startup programs
Every founder in the cohort gets an HQ.
Your program runs on Shouldered first. Then each founder in the cohort gets an HQ of their own, so they spend the program building, and you see progress week by week instead of guessing on demo day.
"Founders spend the program on admin instead of the product."
Invoices, contracts tracked, job posts and follow ups are Shouldered from week one, so founders get their hours back.
"We can't tell who is actually making progress."
Every company runs on the same HQ, so the program sees the same numbers for each founder in one place.
"Demo day prep is a scramble every cohort."
Each HQ keeps the numbers and the story current, so the deck is built on what already happened.
"Our support stops when the cohort ends."
HQ stays with the company after graduation, so your founders keep the same help long after demo day.
Simon and seven desks of Heroes, working for accelerators.
Gives the program team one view of every company in the cohort and flags who needs a mentor this week.
Schedules office hours, mentor sessions and demo day rehearsals, with reminders sent.
Follows up on every lead a founder meets, so early traction does not slip through the cracks.
Sets up clean books from day one, so the numbers are ready when investors ask.
Drafts launch posts and demo day announcements for each company to review.
Tracks incorporation papers, SAFEs and filing dates, and hands decisions to the founder's counsel.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Tuesday, week six. Simon shows the program director the cohort: twelve companies, eight on track, four flagged. One founder has a stack of unsent invoices, so HQ sends them and books a check in with a mentor. The demo day schedule went out this morning, and every founder already has a reminder for rehearsal.
An illustration, not a promised result.
Start
Start with your program: an HQ for the accelerator team from $750 a month for Small (Founding price: $500, first 50 companies only). Applications, mentor scheduling and cohort reporting get handled first.
Grow
Then every founder in the cohort can have an HQ of their own from $750 a month (Founding price: $500, first 50 companies only). Buy 10, get the 11th free.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Do founders keep it after the program?
Yes. HQ belongs to the company, so it keeps running after graduation.
Can the program see each company's private data?
Each company's private data stays in its own system. The program sees the numbers founders agree to share.
How long until a founder sees a difference?
Onboarding is one 1-hour call. Setup takes about 30 days. Results usually show in months 2 and 3.
When does it launch?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open now.
How does pricing work for a cohort?
The program runs on it first, then each company is $750 a month paid for the year (Founding price: $500, first 50 companies only). For a cohort, buy 10 and get the 11th free.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com